Johannesburg, Gauteng, May 6, 2025— Craigcor Distribution is excited to announce the launch of the latest innovation from Rockwell Automation: the M100 Electronic Motor Starter, a game-changer in motor control technology. The M100 is designed to simplify panel wiring and reduce component and engineering complexities, offering advanced functional safety solutions and more refined motor starting capabilities.
Rockwell’s traditional motor starters lay a robust foundation for customisable solutions for motor control, including starting, stopping, and protecting motors. Building on this legacy, the new M100 Electronic Motor Starter seamlessly integrates into intelligent motor control setups, boosting productivity and minimising downtime. It serves as a cost-effective, space-efficient option, boasting an extensive range of features designed to improve performance across various applications. Notably, the M100 incorporates point-on-wave (POW) switching technology.
Key features of the M100 Electronic Motor Starter include:
• Zero stacking with no derating up to 55°C, providing flexibility in installation without compromising performance.
• Removable terminal blocks in both screw and push-in variants for added convenience and adaptability.
• Support for direct-on-line (DOL), reversing, and safety capabilities in the same form factor, showcasing its flexibility in various operational scenarios.
“The M100 Electronic Motor Starter is a testament to Rockwell Automation’s commitment to advancing motor control technology. We are thrilled to provide our customers with a product that not only enhances operational efficiency but also introduces new levels of safety and reliability,” said Werner van Vuuren, Managing Director- CraigCor
Embedded features such as electronic overload protection, phase loss detection, phase imbalance monitoring, and weld detection contribute to a comprehensive safety net, making the M100 an invaluable asset in critical operations. Additionally, with the growing importance of functional safety for end users, the M100 represents an expansion in the motor starting portfolio to now include SIL3 certified models, providing added peace of mind and compliance with high safety standards.
“Our M100 Electronic Motor Starter represents a significant leap forward in motor starting technology and Rockwell’s motor control portfolio,” said Bill Meindl, business manager for industrial components, Rockwell Automation. “Its advanced features, including point-on-wave switching technology, significantly boosts productivity while minimising valuable panel space, delivering a powerful solution that aligns with the evolving needs of the industry.”
For more information about the M100 Electronic Motor Starter, please Click Here, or contact us at 011 574 5300 or customercare@craigcor.com
CraigCor Distribution is a leading supplier of industrial automation, control, and instrumentation solutions in Southern Africa. As an Authorized Distributor for Rockwell Automation and other global technology leaders, CraigCor offers innovative products and support services to a wide range of industries. With over 25 years of experience, offices in Johannesburg, Cape Town, Rustenburg, and Windhoek, and a team of dedicated professionals, CraigCor is committed to delivering exceptional value and helping customers achieve operational excellence.
Learn more at www.craigcor.com.
Rockwell Automation, Inc. (NYSE: ROK), is a global leader in industrial automation and digital transformation. We connect the imaginations of people with the potential of technology to expand what is humanly possible, making the world more productive and more sustainable. Headquartered in Milwaukee, Wisconsin, Rockwell Automation employs approximately 27,000 problem solvers dedicated to our customers in more than 100 countries as of fiscal year end 2024. To learn more about how we are bringing the Connected Enterprise to life across industrial enterprises, visit www.rockwellautomation.com.
